While 32 million people go to music festivals every year, previous tentpoles such as Bonnaroo and Sasquatch! saw their attendances drop significantly in recent years. Launching a giant music festival in 2019 is the idea of either a genius or a madman. ‘It’s going to have a lot of sunshine and an outdoorsy feel to it,’ Felts says cryptically when asked about the location. As we move into space and cruise ships and hotels, it’s important that we keep our roots through things like festivals.’ Organizers won’t announce specifics of the new fest until early 2019, but the two-day event will hold up to 25,000 attendees per day-there will be no camping or 24-hour facilities-and take place somewhere on the East Coast. 'The era of one came to an end and it was important that in very little time that a new Virgin festival was born. I love festivals,' Branson tells Rolling Stone.
Jason Felts, and Kaaboo music festival founder Bryan Gordon will launch Virgin Fest, a new U.S. RICHARD BRANSON TO LAUNCH MUSIC FESTIVAL IN 2019: Virgin Group founder Richard Branson has announced that he, Virgin Produced C.E.O. (Adidas is using it to let a shoe appear to spin in the air and break apart with labels for each material.)" Ģ. There are also tools such as proximity triggers that let objects become animated when a user gets close enough. For example, it took an illustration and broke its layers apart to create a sort of tunnel so that users can walk through the art by using their phones. Adobe also showed off how its platform can create AR experiences from two-dimensional art. For starters, Adobe is partnering with companies including Apple and Pixar, while also getting brands like Adidas on board to help create compelling examples of how AR might be used in real situations. According to Stefano Corazza, Adobe’s head of augmented reality, creating AR experiences is about more than creating a shoe or anything else in AR it’s about 'reinventing the retail experience.' He said the company is starting by getting larger brands on board with hopes that adoption might trickle down to smaller businesses and individuals. Sensei, the company’s AI platform, is also integrated for identifying and creating lighting, emotion, and spatial awareness. However, with Project Aero, Adobe is trying to take its success with more familiar design tools such as Photoshop and Illustrator and use similar concepts to deliver AR at scale. Adweek: "While AR has been a place of experimentation for a while, the technology has largely been limited to tech companies, brands, and agencies creating experiences on smartphones, tablets, and even some headsets. The tool, which is called Project Aero, was first unveiled at Apple’s Worldwide Developers Conference in June. EXPERIENCES: In an effort to take augmented-reality experiences mainstream, Adobe previewed a new tool at its MAX event this week in Los Angeles, which it hopes will help make the creation of augmented reality accessible across devices, allowing designers and artists to create their own experiences. HOW ADOBE IS HELPING ARTISTS AND DESIGNERS CREATE THEIR OWN A.R.
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